Noodles & Company

I want to decipher the difference between my work within this project and my previous efforts. Noodles & Company essentially hired a team of senior Journalism students to give a thoroughly researched, developed and pitched marketing campaign a shot. The work reflected below is an effort of myself, along with the remaining four wonderful people in my group that made up Chartered Creative.

W H A T ' S  I N  A  N A M E ? Choosing our team name derived from the sensation of adventure and the feeling of trying something new for the first time, whether it be a new country or a new dish from a new country.

B R E A K D O W N  A road map in terms of a graphic displayed the main demographics of our target audiences. This gave us and the client a direct and better understanding of the method to our madness.

T H E  C A M P A I G N  The campaign itself circulated the theme "Taste the Adventure." We developed a Dish-A-Month program that allowed customers to try a new dish from a new country every month. Additional research was developed in order to pitch a Little Explorers program in which guests under the age of 12 were encouraged to try new dishes and learn about each country. This program was complete with a personalized passport and a nod to future explorers.

P R I N T  A D  We developed print ads to be displayed on campus bus stops and within magazines our target market favored.

T V  S P O T S  Commercials were developed via storyboard to depict the idea of the ingredients coming directly from farm to kitchen. Noodles & Company emphasizes on locally grown produce, so let's capitalize on that.