asos: Being a booming brand, asos was either well known or wanted-to-be known on the University of Kansas' campus. The goal with this campaign was to create top of mind awareness for those who recognized the brand, then create a quality and quirky reputation for those growing familiar with it.
The campaign features fans of asos from giveaways and events on campus as well as promotions for events, and my personal picks for fashionable looks.
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