USE YOUR NOODLE

Senior year presents Strategic Communication students with the most challenging task thus far: campaigns. This class acts as a capstone for a taste of the real-world and an opportunity to work with a living, breathing and opinionated client. Not mentioned in the course catalogue... it's not for the faint of heart.

Students are put into groups that function as agencies. Everyone has a job and we regularly report to the client. In the end, a completed marketing campaign with digital, in-store and budget entities is presented first through a book, then face-to-face. Weeks of all-nighters and late night phone calls with my partners occurred to create a campaign for Noodles & Company. They came to us with a will to reach out to college students and young families. With few guidelines and an immense amount of background information, our minds were welcome to run wild.

In the end, it was the individual's merit that impressed the client and ultimately got us a grade. Chartered Creative set sail on an adventure in taste and we did not disappoint. Check out the campaign in my featured work above!

C H A R T E R E D  C R E A T I V E